Market-Based Management (6th Edition) (Paperback) top price

you're want to buy Market-Based Management (6th Edition) (Paperback),yes ..! you comes at the right place. you can get special discount for Market-Based Management (6th Edition) (Paperback).You can choose to buy a product and Market-Based Management (6th Edition) (Paperback) at the Best Price Online with Secure Transaction Here...
Home

  Product Details
Publisher: Prentice Hall
Release date: January 19, 2012
Language: English
Shipping Weight: 1.6 pounds
Number of Pages: 576 pages
ISBN-10: 0130387754 ...

read more Details

  Product Description
Review
"I think that the unique focus of this text on using analytical tools to help solve marketing problems is a major strength." - Florida State University reviewer "This textbook provides practice in quantitative approaches to marketing problems and focuses on integrating marketing tactics with strategies leading to financial performance." - University of S. Florida-St. Petersburg reviewer "I think the strengths of the book are the quantitative analysis tools/examples and its market/customer orientation." - Auburn University Montgomery reviewer "I continue to like the application problems. I think they are a strong feature of the text." - Florida State University reviewer "When I looked at MBM I was impressed with the analytical content... A common reaction I get from [my MBA students] is surprise on learning that analyzing data for such topics as customer retention and using analysis to compare strategic options is what MBAs actually do for companies." - Florida State University reviewer "I like the market-oriented approach and the use of NMC throughout the text. It gives my math-scared students a perspective they usually don't see in marketing and makes them realize that they will deal with numbers in marketing. I also find the text quite readable." - Central Washington University reviewer "It filled the gap between basic marketing and a capstone course. It's emphasis on justifying marketing strategies based on market conditions and financial performance seems to be unique in the marketing management and strategy books currently available." - University of Southern Florida-St. Petersburg reviewer "I chose this book because of the customer/market orientation and the quantitative analysis and examples. I wanted to compliment the cases and other project that I use in class." - Mount Mercy College reviewer "I was looking for a text that was not encyclopedic with shallow coverage of a huge amount of material. Rather, I wanted a text that is narrow, deep and focused. It also provides excellent coverage of [marketing accountability and quantitative analysis]. No other text with which I am familiar comes close. Not all texts that ones adopts end up meeting ones expectations. Best's text certainly did for me." - University of Connecticut reviewer "One student in particular, who is an independent entrepreneur with his own computer hardware dealership, has said several times to me that the book "rocks" and that what it covers- particularly in the later chapters on offensive/defensive strategy chapters and marketing plan development- is exactly what he needs in terms of practical advice for his business. This is the kind of student endorsement one hopes to get." - Temple University reviewer "Using this text allows our students to leave the course with analytic tools that they can use." - University of Connecticut reviewer "I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." - Ron Goldsmith, Florida State University "What this textbook teaches about the profit impact of customer satisfaction is invaluable. What it teaches about Net Marketing Contribution is a revelation." - Glenn Christensen, Brigham Young University "Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like you've offered that they can use in their decision-making processes." - Douglas J. Lincoln, Boise State University and editor of the Journal of Marketing Education "The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hand-on tools for the students before they enter the market place." - Torsten Ringberg, University of Wisconsin - Milwaukee
Product Description
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

From the Back Cover
Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?

If so, Market-Based Management, Third Edition, was written with you in mind.About the Author
Dr. Roger J. Best is an Emeritus Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined the General Electric Company where he worked in both engineering and product management. While at GE, he received a patent for a product he developed. Dr. Best completed his MBA at California State University, Hayward in 1972 and received his Ph.D. from the University of Oregon in 1975. He taught at the University of Arizona from 1975 to 1980 and the University of Oregon from 1980 to 2000. Over the past twenty-five years, he has published over fifty articles and won numerous teaching awards. In 1998 he received the American Marketing Association Distinguished Teaching in Marketing award. In 1988, the Academy of Marketing Science voted an article on marketing productivity by Dr. Best and co-authors the outstanding Article of the Year. He is a co-author of Consumer Behavior: Implications for Marketing Strategy (8th ed.). Dr. Best has also developed the Marketing Excellence Survey (www.MESurvey.com), a benchmarking tool for assessing a manager's marketing knowledge and market attitudes based on a worldwide database of over 15,000 managers and MarkProf (www.MarkProf.com), an online marketing profitability tool to help marketing managers "mess the profit impact of marketing strategies. Over the past twenty years, Dr. Roger J. Best has been active in working with a variety of companies in both marketing strategy consulting and management education. These companies include General Electric, Dow Chemical, Dow Corning, DuPont, Eastman Kodak, MediaOne, Lucas Industries, Tektronix, ESCO, Pacific Western Pipe, James Hardie industries, Sprint, and US West. Dr. Best has also taught many executive management education programs at INSEAD, in Fontainebleau, France.
Excerpt. © Reprinted by permission. All rights reserved.
Based on positive feedback from students, professors, and those working in the field of marketing, I was encouraged to pursue a third edition of Market-Based Management. The strength of the book remains its focus on market orientation and the processes and tools for building marketing strategies that deliver superior levels of customer value and profitability. A differentiating feature of this book is its focus on marketing profitability, and the role marketing strategies play in building the profits of a business. The best way to accomplish this is with a market-driven strategy that attracts, satisfies, and retains target customers with a value that is superior to competing products or services.

The third edition builds on this theme in several ways. A special effort was made to include more coverage of Customer Relationship Management, E-Marketing Strategies, and Brand Management Strategies. In addition, Application Problems at the end of each chapter have been revised. However, the feature that will greatly enhance the third edition the most is the online, interactive spreadsheets that can be used to analyze the application problems. This will give students the opportunity to solve real-world marketing problems online as well as experiment with the interactive spreadsheets to further develop marketing insights. For instructors, the application problems and interactive spreadsheets can be used to create additional assignments.

Market-based management is intuitively easy but deceptively difficult. The reason students and professionals like this book is because it is readable, and because it presents the tools and processes needed to actually build a market-driven strategy. The concepts, by themselves, are important and are the backbone of market-based management. However, they are of limited value if they cannot be applied in a way that delivers superior customer value and profitability. Those in marketing need to take a greater level of responsibility for managing profits and the external performance metrics of a business. This is an important benefit of this book. It is my hope that this book will help you in your understanding of, commitment to, and practice of market-based management.

Roger J. Best
Emeritus Professor of Marketing
University of Oregon




shopkeeper paperback best offers
King Griffey Shoes Store